Funnel Friction Scale

LOW FRICTION
High Volume

MEDIUM FRICTION
Balanced

HIGH FRICTION
High Intent

Lead Forms
Facebook/IG/TikTok

VSL Call Funnels
Application + Booking

Webinars
Live/Automated

Low → High Ticket
Ascension Model

Challenge Funnels
3-9 Day Events

📊

Lower Friction = Higher Volume

Lead forms and simple opt-ins generate massive volume but require 20+ touchpoints and 12+ meetings to close. Perfect for rich, time-poor prospects.

🎯

Higher Friction = Higher Intent

Challenge funnels and paid events create "laydown deals" with extremely high close rates, but attract fewer leads overall.

🚀 Want BOTH Volume & Quality?

RAISE YOUR SPEND
Scale your budget across multiple friction levels simultaneously

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