The Challenge

Calculated Moves, a forward-thinking and innovative accounting company, struggled to attract clients and generate qualified leads within their niche sub-companies, Campground Accounting, PYOP Accounting, and Dive Buddy Accounting.

To combat this challenge, Calculated Moves joined forces with DozerDog Designs, a cutting-edge video marketing company and a proven growth partner in the industry.

Their old funnel was not generating leads quickly enough, despite getting some views. Most people start out with a funnel that looks something like this:

The Solution

We provided a multi-pronged approach to help Calculated Moves capture the attention of their target audience:

We crafted engaging YouTube content that both informed prospects about Calculated Moves' unique services and showcased the brand's personality. We also crafted a comprehensive, well-rounded social media strategy for Calculated Moves to further increase brand awareness and boost lead acquisition.

Organic Engagement Amplification Retargeting:

DozerDog Designs implemented a strategic campaign to maximize audience interaction and build a community around Calculated Moves' offerings. The six steps of this strategy involved creating exciting content, targeting the right audience, using CTAs to prompt engagement, sending personalized DMs, booking calls, and ultimately nurturing and closing deals on a continuous basis.

1. Creating Exciting Content: We created high-quality, relevant content that informed prospects about Calculated Moves’ services and showcased the brand’s personality. Videos were designed to captivate audiences with a mix of visuals, motion graphics, animation, voice-overs, music and sound effects.
2. Targeting The Right Audience: Utilizing their expansive research capabilities, we identified the ideal audiences for Calculated Moves’ services. With the right targeting tactics, we managed to reach potential customers who were interested in Calculated Moves’ products and services.
3. Using CTAs to Prompt Engagement: We used effective calls to action (CTAs) to encourage prospects to engage with the brand. This included creating a sense of urgency and providing incentives for customers to take action immediately.
4. Sending Personalized DMs: We implemented an outreach program that focused on building relationships with potential customers by sending personalized direct messages (DMs). This direct communication with customers encouraged a level of trust and kept Calculated Moves’ services top-of-mind for their target audience.
5. Booking Calls: We utilized their established presence on social media platforms to book calls with potential customers, ensuring that Calculated Moves was always available to answer questions and address customer needs.
6. Nurturing and Closing Deals: To ensure a successful outcome, we followed up with all leads to nurture them into buyers. This process involved researching the customer's needs, sending relevant content, answering questions, and ultimately closing deals on a continuous basis.

The Results

In working with DozerDog Designs, Calculated Moves experienced exceptional growth and success. Over the course of three years, the company saw a direct increase of over $120,000 in revenue and an impressive $500,000 in lifetime value. Their content has reached over 100,000 views, demonstrating the undeniable impact of their collaboration with us.

Conclusion

Under the expert guidance of Smooth Operator Solutions, Calculated Moves transformed their struggling prospects and positioned themselves as leaders in their niche market. The winning combination of targeted video content and effective growth strategies allowed the company to experience immense success and create a measurable impact on revenue. We proved to be more than just a video marketing company—they were a true growth partner that made a substantial difference for Calculated Moves.

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